Objective: Raise awareness and funds for Hetrick-Martin Institute, a LGBTQ advocacy group in New York City.
Concept: It comes from the insight that many LGBTQ youths don't get to hear positive comments about them when they grow up. In order to promote a LGBTQ-friendly environment, socially and politically, this campaign is created based on 'What you want to hear from your family/friends/school/government?' to advocate acceptance and understanding.
Location: Times Square
Creative ideation, Copywriting, Interviews